storytelling in the digital age
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Who is your ideal customer? Talk to her or him.
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Authenticity is the word of the day.
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Does the video you think support your marketing strategy? How do you present your company's vision?
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Who is the hero of the video? Let customers share their experiences. It is easy to identify with them.
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Empathy and caring about your customers should be reflected in the marketing video.
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What are your strengths? How does the customer benefit from your product or service?
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In a Facebook study, videos are shared 1,200% more than images and texts combined.
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15-minute video sells 2.5x more than 2.5-minute video (Story Matters Academy)
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Do you place more emphasis on image or speech in your video? What kind of music plays in the background?
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Restaurant Sabores Club, Torremolinos
School for special needs students, Cancun
Better Life with Refugees, Athens
Company video 1-2 minutes from 199€
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1-2 hour online consultation with the responsible person before the filming day.
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Filming script.
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1 filming day 3-4 hours or two days 1-2 hours. (Travel expenses from 29€)
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Editing
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Extra: Subtitles in another language from 29€
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Additional hours 29€
YOUNG PEOPLE or CHARITABLE ORGANIZATIONS
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I teach you how to make your own videos or edit them.
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I teach the basics of fundraising and digital marketing.
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Teaching in English for a group of 4-6 people.
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Includes teaching material in English or Greek.
The fundraising campaign for car maintenance produced a better result than expected: A new car.
Longer stories or celebrations
I will send you links to the party videos I have made.
All videos include greetings or stories from invited guests.
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Filming and editing of a day in Beirut.
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I didn't know a word of the language, but the video ended up on a local TV channel.
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More about Kati CV.
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A visually beautiful story about the passing of the day during the politicians' speeches.
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The last 8 minutes tells about the talents of the young people and the feeling of success.